Project Overview
This project involved creating a complete brand identity for a musical theatre charity startup. My approach combined strategic thinking with creative execution to help the organization connect with their audience in authentic ways.
The challenge was to create a brand that would appeal to both theatre enthusiasts and potential donors, while maintaining the warmth and community spirit that defines musical theatre. The identity needed to work across various touchpoints from digital platforms to print materials and merchandise.
The final brand system includes logo design, color palette, typography, brand guidelines, and applications across multiple media formats.
